Sony TV

“Introducing fabric in TV design can again change the product landscape and stimulate our senses in entirely new ways. Sets that rest comfortably in the palm of your hand. Sets projecting images that reach you like the song of a little bird by your pillow. They are a form of “senseware”; small, round, and soft reinterpretations of products that feel nice and have character. We sought a shape that recalls basic, minimal forms of life. Perhaps inevitably, a shape that resembles both a little chick and a tadpole emerged. The “tail” also serves a practical purpose as the interface for headphones, which extend seamlessly from the body.”

Concept Page / Interface Ideas / Senseware Exhibition (Tokyo)

Sony Design Team